Informational campaign: an organized course of action to achieve a particular goal. In this case, the goal is to provide information on a topic. The purpose of providing this information may be for a range of reasons: to effect local or global change, to secure donations, to change individual behavior, etc. For this assignment, think broadly! Consider anything from public health campaigns to non-profit environmental organizations to political campaigns.
Create a 1-2 minute time-based project that shares an informational campaign that you either love or hate and explains why you have this response. Consider both your emotional or logical response, as well as how the design choices impact (or don't) that response. You must include information about the rhetorical situation and the design strategies, and can do so either in your explanation of the campaign itself OR in your description of why you love or hate the campaign. Either way, the terms need to be folded in. When describing why you love or hate the campaign, consider yourself as the audience and make sure to explain what it is about you that makes this campaign work/not-work. Consider how a different audience might respond differently.
Because this project is condensed into 2 weeks, you are not required to shoot video unless you want to. But you will need to create a text that has images and sound (essentially an elaborate slide show).
Your time-based project must include the following:
- Examples of the campaign you love or hate (we need to see it)
- A description of why you love it or hate it (with attention paid to your own response and why you think you're having it)
- Terminology from the readings, including the rhetorical situation, design terminology, and modes.
- Technical bits: 1-2 minutes, must include visuals, must include sound (music or voiceover or both), must be exported to YouTube or Vimeo.
In addition, you will present your project to the class during week 8 (it is a joint presentation of Project 1 and 2).
CHECK LIST FOR COMPLETION: ask yourself...
- Does your video answer the question, "Why do I like or not like this campaign and why? (or a little like and a little dislike)?"
- Does your video use terminology from Chapters 1, 2, and IX?
- Are design terms from Chapter 2 and IX used in conjunction with the rhetorical situation? That is, do you consider how something like contrast or emphasis is being used in support of (or in defiance of) the text's purpose and/or audience?
- Does your video include a works cited/sources/credits? The goal is so that a viewer can either find your assets (images, sound clips, video, etc) should they choose to do so OR knows what you created yourself.
- The technical bits: Is your video 1-2 minutes? does it include sound (music or voiceover or both)? Is your video uploaded to YouTube or Vimeo?